SMS & Recruitment Agencies

Despite all the uncertainties about Brexit and the threat of a global turndown, the UK job market is actually booming with unemployment down to 3.8 per cent, the lowest since 1974. Good news for the cohort of recent graduates mining the job market, looking to land that perfect first role. And for Generation Z, how do they communicate most easily? Through their mobile phone of course! In fact, according to a report by Snapchat, the majority of Gen Z smartphone users (64%) say they are constantly connected online with 57% and admit to feeling insecure without their mobile phone.

Despite many milliennials and Gen Z-ers preferring to communicate via instant messaging platforms, the high open and read rates of SMS - on average, text messages will be read by 90% of people within the first three minutes - make text messaging the ideal platform for recruitment agencies to engage with jobseekers – of all ages.

Whether you’re trying to reach multiple candidates, or update them on their job application, there just isn’t enough time in a day to contact everyone via telephone and emails get overlooked especially for a generation for whom the smartphone has replaced the computer as their main form of communication.

Once you’ve found the right candidates to be considered for a role, it’s important to make sure that they are prepared and on time for their interviews. SMS can be used to send interview reminders, details of forthcoming interview appointments, address or directions, who to ask for when they arrive and any other useful information to make your candidates’ experience that little bit easier.

• Send links of job listings or online applications
• Inform candidates of a new position
• Use two-way SMS to schedule a time for a phone call or an interview
• Send details of the interview and send a follow-up reminder the day before
• Keep candidates updated throughout the application process
• After an interview, use two-way SMS to gather feedback from both employer and candidate

Text messaging can be used to further enhances the engagement process for a candidate; nice gestures such as sending them quick interview tips, a map to the venue or even a good luck message will make them more likely to recommend your agency to fellow job seekers.

Bulk text messages will reach multiple candidates at once, allowing you to devote more time to other aspects of running your recruitment business. It’s straightforward to initiate the entire process via the handset, making the process comfortable and convenient for the mobile-savvy generation. From broadcasting initial job vacancy details to congratulating successful applicants, find out how Cosmic SMS can help make your recruitment process more efficient and cost-effective.